What working with us looks like, phase by phase.
Four phases: Capture, Optimize, Research, Execute. Four months, about 50 hours of your team's time. You get a pricing model built on your own data, validated with your own customers, and ready to launch.
Click a phase to see what happens.
Capture the baseline: data, segments, usage and revenue leakage.
Baseline revenue data · Customer segments · Usage logs · Revenue leakage
What we do
- Subscription and billing data analysis (MRR, churn, cohorts, tiers)
- Customer survey and open-text analysis
- Customer interviews across segments
- North Star Metric and value cycle definition
What we need from you
- Billing / subscription export and product usage data
- Intro to 8-20 customers for interviews
- One 60-minute kickoff, one 60-minute readout
Capture readout: where revenue is created, where it leaks, and who pays for what.
A decade-old pricing model was missing revenue: over 80% of churn sat in one segment and discounts capped growth.
46 analyses from our catalogue can run in this phase.
Model what new pricing could add.
Move the levers to match your business. These are scenarios to frame the conversation, not a promise. The real numbers come out of Phase 4.
Churn assumes about 10% of ARR is lost each year today.
The analyses behind every decision.
We pick the analyses that fit your data and your question. Open any one to see what it shows, how to read it and how we use it.
Let's map this to your business.
In 45 minutes we tell you which phases matter most for you and which analyses your data can support.
Book the call