Insights
Field notes on pricing AI and SaaS.
Frameworks, teardowns, and lessons from the engagements that moved real revenue. No fluff, no "10 tips" lists.
SaaS Pricing Strategy: How to Find Where Your Pricing Leaks Revenue
A SaaS pricing strategy fails in five predictable places. How to spot each revenue leak from your own pricing page, what it costs you, and what to change first.
Pricing Strategy
SaaS Pricing Models: A Complete Guide to Choosing the Right One
Every major SaaS pricing model compared: flat rate, per seat, tiered, usage-based, hybrid and outcome-based. What each one rewards, where it breaks, and how to pick the value metric your price should sit on.
Pricing Strategy
Outcome-Based Pricing: How to Charge for Results Without Losing Your Margin
What outcome-based pricing actually requires: a measurable result, an agreed baseline, attribution both sides accept, and a floor that protects you when usage costs move. Plus the hybrid structures that work in practice.
Pricing Research
Gabor-Granger: How to Find the Price That Maximises Revenue
The method, the price ladder, how to build the demand and revenue curves, the sample size you need, and where Gabor-Granger beats Van Westendorp. With a worked example.
Pricing Research
The Van Westendorp Price Sensitivity Meter: A Practical Guide for SaaS and AI Products
The four questions, how to read the intersections, the sample sizes you actually need, and the mistakes that make the output useless. Plus where Gabor-Granger picks up when Van Westendorp runs out.
Agency Growth
AI Agency Pricing Models: How to Stop Billing Hours and Start Charging for Outcomes
Hourly billing breaks the moment an agent does the work. A practical guide to seat, usage, and outcome-based pricing models for agencies and dev shops, and how to make the switch without spooking your clients.
AI & Software
AI Broke the SaaS Pricing Playbook. Founders Are Still Running It.
The product solves a real problem. The pricing measures the wrong one. Why AI founders need to stop pricing like 2019 SaaS and build a three-layer model that scales with value.
AI & Software
The Request Economy: Why Cloudflare's Monetization Gateway Changes Everything
Agents don't look at ads or hold subscriptions. Cloudflare's Monetization Gateway finally builds the machinery to charge for what machines actually consume, and it changes how every software business should price.
AI & Software
The Usage Trap: Why AI Pricing Isn't Ready to Grow Up
Seat-based pricing is not outdated and outcome-based pricing is not the future arriving early. Why hybrid is the only model that prices AI for the trust it's actually earned.
AI & Software
The Agentic Tax
Why flat subscriptions are breaking under agentic software, why per-seat, pure usage, and outcome pricing each fail alone, and the three-layer model that actually holds.
AI & Software
When Your Buyer Is an Agent, Not a Human
What happens to pricing pages, sales demos, and GTM motions when the thing reading your offer cannot be persuaded, does not watch demos, and never books a call.
AI & Software
The Login Was Never the Point
Why AI is separating data from interface, which software categories are most exposed, and what durable value actually looks like in the agent era.
AI & Software
From Operator to Overseer: Why AI-Native Software Changes Everything About Human Work
AI is transforming the human role from operator to overseer. Here is what that means for software design, enterprise operations, and competitive advantage.
AI Monetization
AI Adoption Simplified: Leveraging Outcome-Based Freemium for Strategic Growth
Why traditional AI pricing inhibits adoption and how outcome-based freemium aligns vendor and customer incentives for scalable, trustworthy growth.
Pricing Strategy
The Hidden Levers of SaaS Pricing: Why 85% of Your Customers Will Never Upgrade
Your biggest revenue leak is not churn or CAC. It is the pricing structure that quietly caps every customer at the plan they bought on day one.
Pricing Strategy
From Gut Instinct to Strategic Growth: Institutionalizing Pricing Iteration in SaaS
Pricing should be a living mechanism, not a one-time setup. A four-step framework to embed iteration into your operational rhythm.
Go-to-Market
Customer Acquisition: How Pricing Decides What You Can Afford to Pay
Customer acquisition is usually treated as a marketing problem. It is a pricing problem. How to calculate CAC and payback properly, and why the price you charge sets the ceiling on every channel you can afford.
Monetization
Churn Rate Analysis: How to Find the Revenue You Are Losing
A practical method for churn rate analysis: which formulas to use, how to read cohorts, how to separate customer churn from revenue churn, and how to tell a product problem from a pricing problem.
Monetization
What Is a Burn Rate? And Why Pricing Is the Fastest Way to Fix It
Burn rate is how fast a company spends cash. Here is how to calculate gross and net burn, work out runway, and why raising revenue per customer usually beats cutting costs.
Pricing Strategy
Subscription Pricing Terms: A Plain-English Glossary
Every subscription pricing term you need, defined plainly and grouped by what it is for: pricing structures, contract terms, revenue metrics and research methods. With the formulas that matter.
See how we apply empirical pricing research in practice: Explore the C.O.R.E. roadmap & 78-artifact catalog