Services
One engagement. Four phases. Pricing that scales with value.
The 4-month C.O.R.E. Monetization Engagement takes your pricing from today's baseline to a validated model rolled out to every customer. About 50 hours of your team, in total.
How it runs
The C.O.R.E. framework
- CCaptureMonth 1 · ~18h of your team
Baseline revenue data, customer segments, usage logs and revenue leakage.
You leave with: Where revenue is created, where it leaks, and who pays for what.
- OOptimizeMonth 2 · ~8h of your team
Packaging tiers, value metrics, fence architecture and pricing logic.
You leave with: A new package architecture and pricing model, mapped to segments.
- RResearchMonth 3 · ~6h of your team
Willingness-to-pay research: Van Westendorp, Gabor-Granger, elasticity modeling.
You leave with: Price points per tier and add-on, plus discount guardrails.
- EExecuteMonth 4 · ~18h of your team
Rollout strategy, grandfathering rules, sales enablement playbooks and migration.
You leave with: Validated pricing and a migration plan for existing customers.
What you walk away with
- A value metric that grows with what your customers get
- Packaging tiers mapped to real segments
- Price points backed by willingness-to-pay research
- Discount guardrails your sales team can follow
- A migration and grandfathering plan for existing customers
- Revenue scenarios for the first months after launch
Questions founders ask
- What does it cost?
- A fixed fee, quoted on the strategy call once we know the scope. Never hourly.
- How much of our time does it take?
- About 50 hours of your team in total over four months, mostly in Capture and Execute.
- We don't have enough data yet.
- Billing exports, usage logs, sales calls, churn reasons. That is data. Capture works with what you have.
- Can't I just copy a competitor?
- Their price fits their costs, their metric, their buyer. Copy the number and you inherit their mistakes.
- Do you work with agencies too?
- Yes. The same four phases move an agency from hourly billing to a packaged, priced offer.
See if C.O.R.E. fits your business.
In 45 minutes we tell you which phases matter most and what your data can support. If the fit is not there, we say so on the call.